Toptalent

Turkey 🇹🇷 - 2020

Brand

Toptalent is a leading HR Marketing service in TR which gives young talents different oppotunities besides "looking for a job".

How we helped?

We have designed Toptalent's latest UX architecture and UX flows with combining a fresh UI interaction set.

How were the Problems?

Onboarding of new users flow was difficult to follow and was frictioned-fragmented. New users were struggling to integrate to system.

It was hard for users to follow the dates of business events and other hiring processes.

Homepage of the service was lack of information and navigation to many of the features already provided and used.

We have aimed to build a new UX architecture which gives priority to other services besides "Looking for a Job" feature. With a more widened perspective we have gave users more opportunities like self-improvement feature and company events.

Firstly, it was very crucial to have a improved search feature to catch the users attention on many features.

To increase the users focus on different card designs (such as Event, Jobs, Companies) we have designed unique card types for each feature cards.

After many iterations with product team, we have completed all UX architecture and funnels. We have reflected the Toptalent's corporate identity to fresh UX's and completed to redesign of all the user flows.

We are happy to collaborate with Toptalent in  agile way, thanks to Toptalent product team, for support some of the radical changes in service.

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